DEPUTY EDITOR, BEAUTY + FASHION. COSMOPOLITAN / HEARST. 2004 – 2006.
● Overall: Created specials and features to spike engagement and sales. Elevated content, without losing brand cheekiness. Oversaw both the fashion and beauty departments.
● Modernized Cosmo's brand through beauty / fashion leadership: Anticipating the blog explosion, I led from a POV of what’s next (not what was). E.g.: I gave Rachel Zoe (at first Rosenzweig, then Zoe) a column just before she hit.
● Just for fun: Below, a shot of me (and a former coworker) with Helen Gurley Brown.
