Piperlime brought me in to help them rebrand and relaunch.
I worked with Melissa Parker Hughes (Piperlime's creative director) and Kirstin Hornby (the head of marketing)—under Lexi Tawes (the VP / General Manager)—to concept a new:
1) Brand Positioning (including a tagline and Value Proposition, among other elements)
2) 'Elevator Pitch'
3) Brand Promise
4) Brand Voice
5) Approach to Product Photography
6) Approach to Fashion Photography
7) Content Strategy
8) Relaunch Campaign Concepts
Please find a breakdown of these projects in the following eight tiles.
I'd also like to share a special thank you to Melissa, Kirstin, and Lexi for their inspiring leadership—and to the women of True Story, who came in to consult on our work at several intervals.
