BRAND VOICE CONSULTANT / CONSULTING CREATIVE DIRECTOR, COPY. 2013 – PRESENT.
● Brand Voice / Concepts for Tory Burch's key categories: The creation of Beauty as a new category, ownership of the Tunics category, and more. (Under NDA).
CONSULTING EDITORIAL DIRECTOR. TORY BURCH. 2009 – 2010.
● Concepted franchises to develop Tory Burch's content channels. Creations included ‘Expert Guides’ (visual how-to lifestyle pieces featuring Tastemakers in cities where TB had boutiques) and ‘City Guides’ (travel guides, also featuring local tastemakers)—each with a Tory twist.
