Meeting You

Hello! Ten things about me:

1. I’m a strong thinking partner and creative problem-solver. I’m highly conceptual, creative and strategic, so I can work successfully with either a marketer or a (visual) creative director.

2. I can give you the luxury to react. I know you’re busy, with a back-to-back schedule. I can advance things even when a check-in doesn’t happen or you haven’t had time yet to think of starter direction. I’ve worked without briefs before. I have a can-do attitude and an ability to solve. I can think about things for you. I can make you look good in meetings.

3. I can take things from here to there. Or, if you have starter direction, I can take it to the next level for you.

4. I can fix things. I’ve been brought in as a ‘fixer’ before. When a project is in trouble, I can reliably deliver solid solves.

5. I’m zeitgeisty and up-to-the-moment. I get what’s going on culturally, and I often weave that into my work so it’s truly relevant. I’m well-read—but not in a jaded, know-it-all kind of way. I come to things fresh and lightly. I’m not one-dimensional in my thinking. Nothing is surface with me.

6. I craft beautiful messaging at the highest level. I write in different voices to suit individual clients, but I don’t do anything that isn’t best-in-class...or else I won’t be able to sleep! (Flashback: When I was a kid, I won a lot of 'Most Dedicated' awards.)

7. I’m highly energized. I add a certain emphatic-ness to the thinking and writing process. I always have some thought to contribute to the mix, and I’ll be excited when I do it!

8. I bring a light, buoyant spirit to working with you. I operate with a certain joie de vivre! I’m generally positive, happy, and bright—in both senses of the word. These personality traits mean that I plug in well—with marketing departments, in-house creative teams, agency teams, or even other copywriters.

9. I like mentoring talented people. Speaking of other copywriters… some companies have hired me to help train their in-house writing staff, or to help get a new editorial director up to speed. I love doing this! I’ve been told many times that I’m a natural teacher.

10. I can help you hire full-time editorial. I’m not a recruiter, but some clients have used the branding work they’ve done with me as a tool to help them find ongoing full-time hires. I don’t mind this at all. I’ve even helped create edit tests and evaluate candidates. When you have a clear vision and a style guide for a role, it makes it that much easier to select the perfect person to bring it all to life!