I concepted a full content strategy—or messaging framework—of ownable franchises that can be used omnichannel. More will rolling out in the coming months, but a few kicked off with the relaunch. A highlight:
16HR STYLE. Eight hours of sleep leaves 16 hours of life. And the Piperlime girl in particular lives every minute of it. She doesn't just go from desk to dinner. She goes from morning cappuccino to midnight, and then posts it all up. It is possible for one outfit to work for every occasion—a breakfast with friends, a work meeting, a Lorde concert. This highlights Piperlime's styling expertise.
