The visual style is entirely that of Melissa Parker Hughes, Piperlime's wonderful Creative Director. My contribution was merely to suggest that perhaps product-only shots also have lifestyle-y emotion. A feeling or an energy that seems to match that of the actual item.
Here, a pair of airy white ankle boots takes a free-spirited trek through San Francisco. A pair of pumps decked out in dark glamour ends their evening somewhere they shouldn't be. A fringed bikini pairs off with gladiator sandals and sunnies and lies around somewhere, probably poolside.
I was inspired by a visit to Piperlime's store in NYC. I remember staring at a killer pair of black stilettos, and pivoting one of the shoes out to one side. It made me think an invisible dominatrix was standing inside, and she was about to start tapping her foot angrily because someone dared be late. It made me want to buy them!
