Sephora’s customer often buys herself beauty treats around the holidays. So I led concepting for a Self-Gifting campaign (“CELEBRATE YOUR EXTRAORDINARY”), a la De Beers’ “Right-Hand Ring” work.
The company didn’t want to discourage gifting others, though, so I crossed that with an inspirational call-to-action to give others gifts hand-picked for their style/personality. The client—the extraordinary snowflake—was set within “A BEAUTIFUL BLIZZARD” of similarly sparkling individuals. A flurry of uniqueness.
The voice was bold, witty, and a bit saucy. The design was simple and bold, with flashes of individualist edge.
