Inspired by the customer’s frenzy for all things beauty (the counting-down to product launches, the hoarding behavior), I concepted ‘Beauty Hysteria' or 'Gifting Hysteria’. That developed into the creation of a special land—a store-within-a-store where everything goes. In ‘GIFTOPIA, Sephora’s MerryCrazyGiftingHoliday’, every single product is an instant gift. Motivational cues also urge customers to gift it forward.
